Netflix Sports’ new identity draws on the emotion, rhythm and patterns behind every triumph and loss. Inspired by sacrifice and struggle, the new visual system from Study Hall reimagines how sports are presented in the streaming space.
Category: Fresh
CBX Builds Cohesive Brand For Advantage Solutions
Advantage Solutions, a $4 billion provider of sales and omnichannel marketing solutions to consumer goods manufacturers and retailers nationwide, unveils a new brand identity created in collaboration with brand agency CBX.
Siberia Refreshes James Beard Foundation
The James Beard Foundation (JBF) has unveiled a new brand identity, which includes website, branding, and operating structure that aligns the organization’s programs with today’s industry needs. New York-base Siberia is the design firm.
Obama Foundation Elects New Font
Manual’s rebrand of the Obama Foundation expands on its visual legacy. The San Franciso and Amsterdam-based design studio took on the challenge of reimagining the brand that informed almost two decades of political design.
2025 GDUSA People To Watch
For the 62nd year, GDUSA recognizes people who embody the spirit of the creative community. Newsmakers, influencers, thought-leaders with insights into the past, present and future of the graphic design and creative professions. Also see our list of six decades of ‘People’ watching.
Leibowitz Multichannel Salute To Military Tuition Assistance Program
In a collaboration with Syracuse University’s College of Professional Studies, Leibowitz was tasked with creating an awareness campaign that connects military personnel with the Military Tuition Assistance Program and the underscores the life-changing benefits of education.
Top Tips For Pursuing A Design Degree
Kira Gondeck-Silvia teaches foundational design skills like typography, color theory, and page layout to FULL SAIL UNIVERSITY students of graphic design and digital arts & design. She has some valuable tips for starting and navigating the journey.
Monotype Unveils 2025 Type Trends Report
At a time of accelerated technological advancement, climate change, and now political change, Monotype provides a timely look into the trends shaping the world around us and how they are being re-shaped by visual culture.
Beauty Campaign Says Follow The Science
Uncommon’s myth-busting campaign for The Ordinary seeks to reveal the truth behind bogus beauty claims, and becomes a vehicle for sharing scientific knowledge about skincare.
Rizco 25th Anniversary Logo Unveiled
To commemorate their 25th anniversary as an agency that champions brands first and foremost, Rizco developed an anniversary logo inspired by their core “r” mark, an embodiment of their less-is-more philosophy.
Doe-Anderson Rebrands Georgia Aquarium
Georgia Aquarium and Doe-Anderson are breaking a new regional, multi-city brand campaign, including both a notable Super Bowl presence pre-game and in-game as well as a broad media palette encompassing everything from podcasts to print from February through June.
Uncommon Identity For Vimeo Features Resolution As Design Choice
The design for REFRAME, a video innovation conference hosted by Vimeo, sought to go beyond conventional brand assets, incorporating resolution as a key component. This was done using generative tools that could alter the look of the brand depending on the proximity of the event venue.
Pagan Creates ‘Geometric’ Branding For Young Ones Student Awards
The One Club has unveiled the first-ever program branding for the global Young Ones Creative Awards, created by Juan Carlos Pagan, co-founder/partner at Sunday Afternoon in New York.
2024 (61st) GDUSA Design Annual Showcase
Our annual best-of-year showcase, sponsored by Billerud, captures the manifold power of creative professionals to serve and shape commerce, culture and causes. A special ‘Designing For Good’ category is inspired by global talent solutions leader Robert Half.
Walmart Brand Refresh Sparks Controversy
Walmart has unveiled its first brand refresh in 17 years which the company says reflects an “evolution as a people-led, tech-powered omnichannel retailer.” The refresh has been executed by Jones Knowles Ritchie (JKR) with in-store design work by Landor.
Leibowitz Rebrands Lexington Partners
Lexington Partners sought Leibowitz’s help to craft and execute a brand strategy that emphasizes the firm’s stability as a commitment to quality and as a vital competitive edge. The brand also unifies the tone of voice and visuals to create a cohesive presence.
Span Brands One Family Illinois
Span has rebranded SOS Children’s Villages Illinois as One Family Illinois to better reflect its mission of redefining foster care by keeping siblings together. A bold color palette celebrates diversity and inclusivity, expressed through a secondary pattern that is used to activate different materials.
Carribean Calls Leo Burnett and Wolff Olins
A pioneer of all-inclusive travel, Sandals and Beaches Resorts is ushering in a new brand direction, while also unveiling an evolved visual identity developed in collaboration with Wolff Olins.
Pentagram’s Greatest (Logo) Hits
Originally produced in a limited print run by Pentagram themselves, this edition offers more than double the content. The one thousand marks reproduced in these pages represent the diverse array of identity work produced by Pentagram’s partners, past and present.
Lumber Company Rebuilds Identity
WYDE Lumber Company, operating in upstate New York since 1948, has a new bolder logo and identity thanks to Kevin Hall Design. The heritage oval symbol was updated and the company’s name now breaks out of it’s previous confines.
Mauge-Lewis ‘New Graphic Designer’ Resource Guide
Professor Carole Maugé-Lewis’ latest book in the ‘So!’ series – So! I’m A New Graphic Designer. What’s Next?: A Resource Guide — provides practical insights, actionable advice, and real-world examples for aspiring designers in the early days of the journey to a fulfilling career.
Pentagram Project Generates AI Debate
Pentagram’s website for the Federal government provides transparency for the public. But the use of AI tool Midjourney to create 1000+ illustrations exposes a fault line within the creative community. Paula Scher defends it as a modern best practice.
New Rubin Visual Identity and Palette Exude Tranquility
Marking the launch of its new chapter as a global museum without walls, the Rubin unveils a refreshed visual identity, new website, and new name: Rubin Museum of Himalayan Art. The blue color palette exudes tranquility and departs from its former red theme.
JKR Unlocks Data Company Identity
The new Centersquare brand is built to endure, championing ‘infinite flexibility’ and ‘absolute certainty’ as the cornerstone of modern security.
2024 GDUSA Responsible Designers
Our annual ‘Responsible Designers’ feature, sponsored by DOMTAR, recognizes creative professionals embracing responsibility and using design principles to make the world a better place for people and nature. The range of issues at play are encyclopedic but the common denominator is to shape change.
Merger Yields World’s Largest Agency
Omnicom announced that it is acquiring rival holding company IPG, creating the world’s larges advertising group. The new company will be called Omnicom and will encompass ad agencies such as BBDO, DDB, TBWA, Goodby Silverstein, McCann, FCB, Deutsch, The Martin Agency, and MullenLowe,
Jaguar Leaps To Controversial Rebrand
Jaguar, the venerable British luxury automaker, rebrands with a new wordmark and redrawn ‘leaper’ symbol. The company is being lauded (by some) for originality and inclusivity; and pilloried (by others) for ‘destroying’ an iconic brand. Take your pick.
Audi EV Ditches Four Rings In China
Audi is launching its first new brand alongside the Audi E concept – AUDI – without the four rings logo but spelled in four capital letters. It signals both a connection to and a differentiation from the sister brand as the company fights for market share in China.
Jessie McGuire: Art Creates Ripples
Art is inherently political, according to ThoughtMatter’s Jessie McGuire. In a time where design choices shape public perception and influence social change, art can reshape how brands, institutions, and campaigns connect with audiences, making it a tool for meaningful social impact.
The New York Historical Is ‘Open’
Lippincott rebrands The New York Historical to help the institution redefine its 220-year role in American culture. The museum identity drops its ‘Society’ roots to embrace a more inclusive future that features open dialogue and an emphasis on ‘our nation in conversation.’
Accompany Creative and Neiman Marcus Offer ‘Gift With Purpose’
The award-winning agency renowned for its purpose-driven marketing innovation and campaigns has launched a female-powered Gift With Purchase with luxury retail client Neiman Marcus.
GDUSA Podcast #14: Randi Weitzman of Robert Half
Randi Weitzman, executive director, technology and marketing and creative talent solutions for permanent placement at Robert Half, discusses the advantages and challenges of building, leading and retaining a high-performing multigenerational workforce.
Prophet Eyes Octus Rebrand
The new name and brand refresh mark were developed to mark a pivotal moment for the company as its impact on corporate credit is significant and growing.
Ragged Edge Steps Up For Credit Report
Checkmyfile’s rebrand has overhauled the digital experience so that checking credit becomes a lifelong habit, not just a one-time task.
Multistudio Renovates KU Fieldhouse
The KU Allen Fieldhouse, often hailed as “The Cathedral of Basketball,” has just undergone a renovation led by Multistudio,. The reimagined 325,000-square-foot arena debuted in October.
Lewis Communications Repositions Kentucky Bourbon Trail
Lewis Communications rebranded the Kentucky Bourbon Trail to attract new audiences with a sophisticated globally engaging campaign.
Pentagram Unifies Guggenheim Museums
A new unified visual identity by Pentagram connects the Guggenheim Foundation’s range of museums across New York, Venice, Bilbao, and the forthcoming Abu Dhabi. At the heart is a new typeface Guggenheim Sans.
Breaking The Record to End Childhood Sexual Violence
cummins&partners introduces a record breaking campaign with Together for Girls to end childhood sexual violence. ‘Break The Record’ launches with the release of a book documenting the global prevalence of childhood sexual violence and a practical framework to end it.
High Tide Reinvents The Wheel
High Tides’s elegant designs see to embody the efficiency of AZAK’s revolutionary wheel technology. AZAK places all the vehicle drive components inside the wheel which saves space and weight with the goal of enabling faster, broader adoption of electric vehicles (EVs).
New Global Identity For Kleenex
Kimberly-Clark has partnered with Turner Duckworth to create a new global visual identity for heritage brand Kleenex. The rebrand seeks to bring cohesion across all markets while also infusing the brand with a more distinct personality. A refined logo, illustrations, and updated palette are among the assets.