COLLINS gave retailing giant Target’s $3 billion private-label brand a high value feel. Branding and packaging for the Up&Up brand is now more colorful and impactful; more than 2,000 products were involved in the three year project.
Category: Package Design USA (PDUSA)
CF Napa Opens Window To Mountain Vineyards
For Rhys Vineyards, CF Napa’s developed a custom illustration with an old world feel encapsulated in a “C” monogram that provides a window view of the high elevation vineyards of Centennial Mountain.
Design Army’s Serpent-Forward Campaign
Design Army conceived a wildly fresh campaign for Morphe’s just-launched Forbidden Collection. From animation to art direction, packaging to typography, real-life visuals and AI blur in a fantastical paradise where make up itself is the forbidden fruit.
Freixenet’s Brand Identity Features ‘X’ Element
Hunt Hanson has teamed up with Freixenet to revamp its brand identity in celebration of the Spanish wine producer’s 110th anniversary. The new logo gives the brand a fresh twist and serves as a focal point.
Sunhouse Design Captures The Beauty of Simplicity
Sunhouse recently partnered with skincare brand Simple for a refresh of its visual identity. Package design is simplified and sharpened through intentional use of typography, color palette and finishes.
Favorite Child Tees Up Simplified Package Design
Favorite Child developed packaging design for leading global golf brand Titleist’s newest, reengineered Pro V1 and Pro V1x golf balls. The design features a simple, precise and premium monoline.
Mocha Mousse On Pantone Menu
The Pantone Color of the Year 2025 is Mocha Mousse, a rich, brown hue. It is said to reflect a global desire for comfort, connection and harmony in a turbulent world. The choice influences fashion, product, graphic design and more.
Jolly Rancher Packaging Shines
Jolly Rancher has partnered with Little Big Brands (LBB) to revitalize its packaging and visual identity. Jolly Rancher’s new look seeks to capture the essence of its “larger-than-life personality and unmistakable flavor experience.”
Mountain Dew Rebrand Chills
The new Mountain Dew logo and brand system returns to the soda’s roots as a hill-born mixer and marks a massive departure from the razor-sharp logo the brand has used since 2009.
CF Napa Celebrates Señor Sangria
Señor Sangria came to CF Napa to create the design for a new Apple Raspberry Spiked Sangria with an increased alcohol content and a higher price point. The design connects to the core line and has a festive feel while also reflecting the premium positioning.
ZenToes Packaging Brings Fun To Everyday Wellness
ZenToes’ rebrand is designed to bring vibrant and playful fun to foot care with new packaging and product innovations rolling out across retailers including Target and Walmart.
How Cannabis Is Using Packaging For Brand Building
Burgopak’s Head of Design, Alexander Parker, discusses how the legalized cannabis industry is leveraging packaging as a powerful brand building tool and why it that matters.
CBX Puts Flavor At The Forefront
CBX rebrands a plant-based protein bar challenger brand as it moves from beyond the natural foods channel into the major retailers.
Lagunitas Turns To Little For Big Transformation
Little has created a fully redesigned packaging portfolio and a campaign that builds more awareness and emotional resonance for the Lagunitas brand and flagship IPA product.
Vigor Prepares Brand Refresh For Bad Chicken
Vigor’s work includes brand identity, packaging, signage, menu, merch and more for launch of first Bad Chicken standalone location. Design includes a playful but maverick-y brand mascot.
McFlurry Package Gets Makeover
The McFlurry is getting a makeover, with a new size and updated packaging that eschews the plastic cup lid. Starting in early September, McDonald’s is rolling out the Mini McFlurry to participating restaurants across the U.S.
Absolut Bottle Design Is Warhol’s ‘Blue’ Painting
Absolut has launched a limited-edition bottle inspired by rediscovery of Warhol’s Absolut ‘blue’ painting. The new bottle comes almost 40 years after first Abolut-Warhol collaboration.
Elmwood Brands OTC Oral Contraceptive
Elmwood London partnered with pharmaceutical company Perrigo to develop the visual identity for Opill, the first daily over the counter oral contraceptive. The medication is being rolled out in US pharmacies.
LogoLounge: 2024 Annual Trend Report
For the 22nd straight year, GDUSA publishes Bill Gardner’s LogoLounge report, the first and last word on logo trends and cultural context. As Bill has said: “Only when you grasp the trends… can you transcend.”
Creative Packaging Pays For Global Card
Digital payment services provider dtcpay partners with package design agency Burgopak to create packaging for its new global payment card. The card is housed in Burgopak’s sliding system.
Max’s Cooks With Heat
At 15, a simple trip to Mexico changed Max. Now he’s spreading spice with Max’s Hot Sauce and packaging featuring his name and face.
Thirst Unifies Brooklyn Brewery
Brooklyn Brewery’s new unified global masterbrand identity was created by Thirst. The global beverage branding agency was briefed to unify the many existing assets and uplevel the visual brand identity while staying true to the Brooklyn personality.
2024 GDUSA Package Awards Showcase
Our 61st anniversary package design showcase celebrates those select creative and marketing professionals who have successfully harnessed the power of effective and strategic design to forge a connection at the moment of truth.
Sweety Pays Tribute To Asian Heritage
Chase Design Group’s new visual identity for Sweety Ice Cream, a mochi ice cream brand, emphasizes the Asian heritage and family values that has driven the client since 1978. The logo features soft rounded type that reflects the bounciness of mochi.
Clever Packaging Drives Kiwi Consumption
Combining behavioral theory with a traditional medicine delivery system, Speakeasy Knowledge Brokers has developed a simple yet striking way to help kiwi marketer Zespri increase consumption.
SKITTLES Brand Embraces Quirky Persona
Mars-owned fruit-flavored candy brand SKITTLES is unveiling a brand refresh in collaboration with Elmwood to celebrate its quirky personality and non-conformist tone to fuel product innovation.
La Colombe Logo Dials Up Vintage Feel
Mrs&Mr collaborated creatively with La Colombe on a refreshed visual identity and a national advertising campaign. The brand is a new member of the Chobani family following its acquisition in December 2023.
2024 GDUSA People To Watch
For 61 years, GDUSA has recognized people who embody the spirit of the creative community. This year we overweighted with people engaged in package design because of the opportunities it presents. Mohawk is exclusive sponsor.
Thorntail Identity Inspired by ‘Light and Zippy’ Hummingbird
In a market crowded with choices — particularly in the realms of seltzers, canned cocktails, and ciders — Thorntail Hard Agave tasked Seattle WA branding studio People People to develop a unique and eye-catching brand.
TAPPI and AICC Announce SuperCorrExpo 2024
Registration for SuperCorrExpo 2024 is now open. The largest event for the corrugated packaging industry will take place September 8-12 at the Orange County Convention Center in Orlando FL.
Whitehurst: Is AI Creative?
Creative director Dane Whitehurst on the thorny issue of whether AI is creative. One take: the more the human element is reduced from the process, the less ‘creative’ the output becomes. AI may be more ‘clever’ than creative.
Vault49 Celebrates A ‘Uniquely Bahamian’ RTD Brand
Vault49’s London studio has created a brand world and package designs for a new range of RTD cocktails from Ricardo Rum. The Bahamas inspired the palette and graphic elements.
JKR & Impossible Launch Meatier Brand
JKR and Impossible Foods have developed a new strategy and branding; it aims to welcome animal meat eaters into the plant-based category. Red is the predominant color in packaging.
Milky Supplement Package Has Compact Footprint
Milky and Burgopak have teamed to develop ultra-slim packaging for a supplement that lactose-intolerant people will feel comfortable using in public. The tablets are in a blister pack and a wallet-friendly sleeve.
Equator Doubles US Presence With Office Integrations
Equator, a global packaging design company, will integrate two offices previously under the charge of parent company SGK, expanding its in-house capacities and doubling its US presence.
JDO’s Inclusive ID For Vaseline Radiant X
Brand design agency JDO has crafted an inclusive and sumptuous identity for Vaseline Radiant X, a range of premium skincare products developed with diverse skin tones in mind.
Mrs&Mr Brands Delivery-First Wonder
For entrepreneur Marc Lore’s food startup that is pioneering a new category of ‘fast-fine’ dining., Mrs&Mr created the branding for Wonder that is being implemented across all consumer touchpoints.
Quick Read For Cat Litter Package
World’s Best Cat Litter rebrands and launches Poop Fighter Maximum Odor Defense, a natural and sustainable cat litter. Little Big Brands refreshed the brand and reorganized the packaging for a quick read.
Ginger Monkey Labels Doc Brown
Ginger Monkey Design created the brand design, packaging and logotype for Doc Brown Farm & Distillers, a Georgia-based family business that grows heirloom Jimmy Red Corn and turns it into high quality bourbon.
Little Big Brands Creates Fruity Dreamland
Little Big Brands redesign for Juicy Juice imagines a world full of fun for kids and a healthful one for parents. The design also opens up promising opportunities for digital marketing and advertising exploration.